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Decipher I.T. is always pleased to customized content and
discuss new topics with clients.
Please contact us with
any questions you may have.
Acronyms Explained
DSL, 3G, HTML, ATM B2B - a new language is emerging right
before our very eyes and it's full of acronyms. Once you
learn the acronyms you'll find worlds will open up - you'll
start to understand technical support, your teenagers, and
Dilbert.
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Building
a Business Web Site
Business Internet sites have been well-tested in the marketplace
- find out what works and what doesn't! This workshop covers
basic architecture, information design, content management
strategies, using templates to manage your Internet presence,
and conventions that turn visitors into customers.
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Building
a Shop Online
Selling directly to consumers over the Internet is cheaper
and easier than ever before. In businesses where direct-to-consumer
models may not have worked before, the Internet makes it
possible. For existing retailers, the options to expand
markets and reduce costs are growing every day.
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Business
to Business Online
This seminar presents examples of streamlining how your
business buys and sells, using the Internet to send and
receive invoices and payments, working in collaboration
with other businesses over the Internet, and reducing operating
costs using Internet solutions.
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Cookies
for Lunch
Greeting your customer by name and tracking their interactions
with you are the first steps towards building a customer
relationship. Cookies are simple and scalable tools to help
you do this online.
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Customer
Relationships Online
Existing businesses have existing customers. Improving your
communications and marketing to your existing customer base
can reduce staff costs and increase return business. You
can improve your competitive position by creating or maintaining
secure access to information, allowing customers access
to their orders and records, and much more.
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E-Business
Introduction
This class emphasizes the business benefits of incorporating
the Internet in business operations. A series of real-world
examples provide an overview of issues such as competing
on the Web, buying and selling with other businesses, and
communicating with customers using the Internet.
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Effective
Email Marketing
Not all of your customer will find you on the Internet -
so you need to go out and find them! This workshop will
give you the tools to gather email addresses, understand
permission email marketing, avoid spam, and use online marketing
methods such as viral email campaigns to turn their customers
into champions on the Internet.
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E-Newsletters
Everyone hates spam. Everyone loves good information received
in a timely manner. We'll look at how to make sure that
your electronic newsletter is seen as good information not
spam.
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Getting
Found on the Web
Most businesses already understand they want customers and
business partners to find them on the Internet, but haven't
explored the effective tools to do so. This session will
cover targeting your audience, search engine and directories
registrations, linking web sites, traditional marketing
integration and more.
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Hiring
Tech Support
Having your Office Manager develop and maintain your Web
site is not the best use of your resources. We'll talk about
how, when, and why you might want to hire a professional
to help implement your e-business strategies.
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Internet
Basics
This is a great class for anyone who would like to feel
more comfortable with their computer and the Internet. Topics
include defining common computer terms, how computers find
Web sites and different ways to connect to the Internet.
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Internet
for Educators
Using the computer in class can be intimidating when it
feels like the students know more than the teachers. But
the students need adult support and direction to learn to
use the Internet effectively and safely. We'll help you
feel comfortable leading students to using the Internet
as a tool not a toy.
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Internet
ROI
Businesses have invested substantial resources in the Internet
- learn how to measure real results from your efforts. Topics
include customer expectations in 2002, using viral email
to drive new customers to you, reducing operating costs
with e-learning and more.
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Microsoft
Outlook - Collaboration Tools
Microsoft Outlook can store calendar, contact and task
information, but using all of these features and more in
collaboration with co-workers increases productivity for
everyone. Learn to share calendars, plan meetings, assign
resources, monitor tasks and more.
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Online
Collaboration
We'll introduce you to tools that allow you to work with
colleagues and partners from a distance. Whether you want
to share text documents, databases, or CAD drawings, the
tools are out there to help you reduce product development
time and streamline communications.
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Online
Marketing
Building a Web site is a first step, but effective marketing
on the Web includes strategic use of search-engines and
directories, using "portal" (or common entry)
Web sites to direct your customers to you, direct email
marketing and partnerships across business sectors.
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Palm
Pilots and the Rest: Utilizing the Features of your Handheld
Computer
Call them what you want - handheld computers, Personal Digital
Assistants (PDAs), Palm Pilots and more. Few of us get full
value out of these useful - and now affordable - tools.
This session will cover choosing a PDA, synchronizing your
handheld with your desktop, downloading and installing free
programs to help you bring your information wherever you
go - and how to have fun while doing it all!
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Policies
to Protect You
The laws regarding the Internet are changing daily - but
that doesn't excuse you from disregarding the need for protection.
We'll talk about creating policies that will support your
online efforts and protect both you and your customers.
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Retailers
Online
For brick and mortar stores the idea of an online shop seems
like building your own competition - but done right you're
simply providing your customers with the luxury of the multiple
media shopping. We'll talk about the issues involved in
coordinating these multimedia efforts.
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Search
Techniques
The Internet is like a giant library without a centralized
catalog system. However, there are a few tools available
to help users make sense of the data. We'll show you how
to systematically look for the information you need.
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Selecting
an ISP
This is the perfect class for anyone who will be ordering
Internet access for their business or who wants to evaluate
their current Internet service provider. We'll talk about
what is reasonable to expect and what questions to ask of
an ISP.
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Strategic
Planning
We will look at how to plan for successful business-Internet
initiatives. Topics include assessing your business systems,
examining partners and competitor strategies, customizing
solutions or using off-the-shelf technologies and more
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Tourism
Online
Tourists are online in droves searching for information
on holiday packages and quiet retreats. If you're not on
the Web you're not on their map. We'll talk about what to
feature on your Web site and where to have your site featured
to get the travelers to come to you.
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Web
Traffic Reports
To measure the impact of your site and make strategic improvements
to the site you need to know what works and what doesn't.
We'll take a look at how Web traffic reports can help you
do this.
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